With the ultra HD resolution, the UR340C series makes the color and details vivid and realistic. The 4K Upscaler automatically upgrades FHD content to UHD quality through the upscaling process. Moreover, the UR340C series can deliver more intense colors and deep black by supporting HDR10. The UR340C Series is thinner than its predecessor the US340C. This space saving design is easy to install and blends nicely with its surroundings. The UR340C series allows for a variation of greeting messages to make customers feel more welcome and cared for. Also, if there is no input signal, it is possible to show the content preset by the user instead of the conventional No Signal message. The UR340C series has been certified Crestron Connected, which means it has a high level of compatibility with professional AV controls. This results in virtually seamless integration and automated control, boosting business management efficiency.