With the resolution that is 4 times higher than FHD, it makes the details of the contents more vivid and realistic. In addition, the UR340C series supports HDR10 to deliver intense colours and deep black. This series is thinner than LG conventional model to save space and enable easy installation. In addition, its sophisticated ashed blue colour improves the décor of the space where the product is installed. The UR340C series allows for a greater variation of greeting messages to make customers feel more welcome and cared for. Also, if there is no input signal, it is possible to show the content preset by the user instead of the conventional No Signal message. Display Power Management (DPM) can be configured to be on only when there is a TV signal present to manage power more efficiently.