Samsung's AI powered 4K processor creates one of our best 4K experience. Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K picture quality. Our NQ4 AI AI Gen2 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favourite video games, or watching live sports. Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge, self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.