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    For years, digital signage displays have played an important role for businesses, institutions and offices to relay information effectively and build a stronger relationship with their audience. In fact, commercial AV experts have noted that utilizing digital signage in business daily operations may be the most impactful and cost-effective tool for brands to deliver their message. Read more to learn about four digital signage industry trends that commercial AV integrators will need to know about to provide their customers with the best digital signage advice.

    1. Interactive displays

    If your customer wants to create a personal and engaging experience with their audience, recommend that they install interactive displays to drive their customers to take action on a product or service. Interactive displays are best for businesses and companies that need to effectively communicate or showcase content and information to a larger audience. Such displays are particularly useful in educational institutions, retail spaces, healthcare facilities and public spaces.

    What separates interactive digital signage from other displays lies in its features and capabilities that it offers. The two main types of interactive displays include touchscreen and touchless systems. Touchscreen systems are useful in businesses that want their customers to take a specific action or for groups that are required to collaborate and view data. Touchless systems are extremely versatile as they can offer unique capabilities, while eliminating the need for physical contact. Some features that are included in touchless digital signage are facial and voice recognition, motion control and more.

    2. Digital signage in corporate settings

    Installing commercial displays in offices have proved to be powerful and useful in several ways. First, it can improve internal communication and engagement between employees, which are essential to maintain a professional and collaborative environment. Second, it’s a great tool for new employees and visitors to find more information about the company or navigate through the office. Finally, digital signage is an unbeatable resource when team members need to collaborate and display data for meetings. Although there are many other ways offices can utilize digital signage screens in their daily operations, these are the most common benefits that both small to medium-sized businesses and large corporations can take advantage of.

    3. Video walls

    If your customers are seeking to improve their overall customer engagement and customer interaction, recommend that they invest in a video wall to captivate their audience with dynamic content showcased on a large screen. Video walls can be utilized for a wide range of industries, including entertainment, retail, food and drink, education and corporate. They are also user-friendly, which will make it easy for your customers to personalize their content however they would like.

    Some more video wall benefits your customers can take advantage of include:

    • Create an exciting first impression
    • Improve overall customer experience
    • Grab the attention of customers with clear, high-resolution images and videos
    • Showcase or communicate a variety of content, including digital art, internal or external information, news and more/li>
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