Getting help from an AI companion has never been more visualized and comprehensive with multiple AI agents, whether it's questions about a scene now playing, recommending what to wear for trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with related video/image options to choose from, making your discovery rich and personalized on a big screen. Samsung's AI-powered 4K processor creates our best 4K experience. Our 4K AI Upscaling technology, powered by 128 AI neural networks, transforms content into 4K picture quality. Our NQ4 AI Gen3 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming OTT services, playing your favorite video games, or watching live sports.