RTCSR Series provides brighter and clearer images in direct sunlight or ambient lighting environments. There is no heat generation or additional power consumption due to external heat. The ORION Images Sunlight readable LCD monitors offer enhanced ultra-high brightness LCD color display for high ambient light applications. The advantage of Transflective technology is that there is no extra heat generation lower power consumption, contrast and brightness is naturally brighter to help preserve the life of the back light. They are designed for use in applications such as industrial machinery, kiosk, ATM machines and and order confirmation system.